Most of us learn to love teaching of new behaviours, the acquisition. That exciting moment when the dog "gets it" is quite unique. But after that point the ground becomes a little greyer: how long to we go on paying the same reward for the same behaviour? Is the behaviour the same, or by regular practice does it become easier, but we still pay the same value? The reward needs to be sufficient "to maintain or strengthen the behaviour", overpaying can cause as many problems as underpaying. We want to move the behaviour forward, extend it and add more behaviours for everyday reinforcers.

Learn to see reinforcement patterns, change the value of reinforcers, avoid reinforcer hurdles, keep behaviours strong, interesting, enjoyable and lifelong.
 


  £49.99 (Including: VAT at 15%)