Have you ever seen anyone "knocked over with a feather"? I was. In 24 hours 122 copies of Clicker Revolution left the Barn.
My thanks to everyone of you for ordering a copy. It goes to show that hard-nosed marketing is not always the way. Reputation, experience, loyalty and a global catchment area can do the job "organically". Looking forward to your feedback, and (more reinforcingly) looking forward to seeing the results of the super training!
I'm sure our local village post office was as stunned as I was, although very pleased to be kept busy into the evening processing the orders.
Clicker Revolution replaces the Clicker Intermediate and is my first clicker book for 5 years. Books do not fall off shelves or out of trees - not for me anyway. It takes me at least 2 years to collect all the notes and collate them into some sort of order and sense. From every workshop, every class, every seminar I get ideas, clearer thinking on a certain protocol. Here is a taste to whet the appetite. See .pdf of sample pages. This is the view from here - and of course you can rely on me to travel a long way down the "complicated" road.
If I had to crystallise where we are now in our clicker training journey: mid 2013, it brings us a view of beginning with reinforcement, not ending with it; and application of good practice that equally set up both learner and trainer for success. It is in the detail, the devil was right.
As we peel back the layers and put the subtleties under scrutiny we get closer to the balance we are striving.
The book is only available direct from me, and as usual with all my books it is spiral bound for practical read and try as you go. Deals with other major booksellers, such as Amazon, are noxious. Don't start me on that subject but their selling requirements do not make it a viable proposition. Quite frankly my marketing strength is word of mouth (yours that is) not in-your-face marketing strategies.
I hope you get something of value from it. It has certainly boosted my personal training and I know my students rising out of the Clicker Trainer Super Trainer and Intelligent Dog Trainer courses are becoming the upper tier of future trainers.
Official blurb and options to buy .....
Intelligent Dog Trainer’s Course
starts again Jan 2014
An opportunity to study with Kay and expand your learning far wider and deeper that you could imagine with the online course.
You will be taken on a journey of spectacular discovery and be ensured of seeing your dogs, and their lives, through new eyes. all the details.....
Launching into 2014
October is the month of creativity. It needs something with flavour to slow down the slide into Winter!
New workshops: Two Dog Day, Treasure Hunting, Keep Calm and Connect, Concepts, Creativity and Challenges.
Clicker Trainer Super Trainer - the practical application of Clicker Revolution is now in weekend, weekday, and weekend format - no chance you will miss out!
Workshops are expanding to Fridays to fit them all in.
Outside the Box 2014
A really great Outside the Box get together in 2013 - community definitely creates inspiration. I was planning to be tired after 9 days of working seminars but quite the opposite - I woke in the early hours with ideas buzzing through the bedroom. Thanks to everyone that attended and Wagged More with us, especially the presenters: Sue Evans, Vince Forehead, and Shaun Kenvyn; generously sharing their experience and life-journeys to where they are now: managing very successful training businesses.
Dates for next year are:
Teachers, Climbing Outside the Box: Jun 19-22
Clicker Trainers, Thoughtful Trainers Living Outside the Box: 10 - 13 Jul
(this has changed from previous advert)
October 18-20 Glasgow contact email@example.com, although we will be playing with dogs, and especially a Border Collie Day on 18 Oct in Dunoon.
Oct 25 -27 At Tails U Win in CT, USA. My 5th visit to Lesley Nelson's great training premises. She promises me no snow this year. Contact Tails direct if you want to be included in their mailing for this event.
December 6-8, I shall return to Madrid for 3 days of seminars and workshops.
March 22 ORCA, Texas.
March 28-30 Clicker Expo, Norfolk. VA.
April 18-26 - Caribbean Here we come
Our Five Go To Sea CRUISE!!!!
Jul 16-20 - Calgary, Canada
Jul 26-27 - Milwaukee, USA.
Sep 24-28 - Poland.
Famous Five Go Down to the Sea?
Many of you will not have enjoyed Enid Blyton’s Famous Five books as a child. But for us it was the Harry Potter of our days. The “Five” did include a dog, Timmy and “the lashings of ginger beer” was a latter day association, but if you are joining us on the Five Go To Sea cruise I will do my very best to acquire Ginger Beer for our reception!
I am thrilled with your response to our Five Go To Sea 2014 cruise - who says anticipation is not reinforcing?! This will be the Ultimate Ideas Generator for anyone in teaching animals and people. I have gathered the very best people to stimulate your creativity and deepen your understanding: Alex Kurland: generator of the click-riding and horse teaching protocols, Ken Ramirez: famed throughout the marine and zoo world for the highest quality teaching and animal management and Jesus Rosales Ruiz who can throw a rope around us all and keep our feet in touch with the academic behavioural analysis. Not only will we have three and a half days of formal topics to focus our global ideas, but also those precious chances to interact in the in-between moments. Seven Whole Days ...... mmmm, yummy.
Update on Five Go To Sea
I had a very excited email from a lady who was reading our Five go To Sea website:
"I am getting used to all the in-your-face marketing that is selling the things I don't want. I have found my weak point - all the things I could learn on your cruise. I was getting more and more excited as I read through all the bios of the speakers. These are usually a dry list of qualifications, but when I looked at all the different things you individually are doing I really wanted to the part of that learning."
I have to admit as I read through Ken, Jesus and Alex's bios I also get a frisson of excitement. Works for me far more than shopping or new shoes! If you are looking for a quickening of your pulse - go explore:
It is the stuff we teach that tells you so much more about what we do, who we are and what our passions are for.
Every Dog Goes Digital
After several journeys around the block Every Dog Every Day book and video has become digital. Despite being attracted to Kindle (I adore my Kindle for bedtime and aeroplane reading), exploring ibook, flirting with ePubs and the rest, I have landed in pdf-world. You can now download the pdf from our shop (£15) which includes unlimited viewing of the accompanying video. And I must say it looks most sexy on an iPad which must have been made just for this book!
Buy the pdf