3 min read

Luring is an integral part of our lives, marketing surrounds us at every turn. When a purposeful opportunity for reinforcement is presented, luring occurs. From delightful smells in the supermarket to bright colours on packaging. From menu descriptions that make our mouth’s water to promises of holiday adventures. From make-up, sexy clothing, to unseen hormones those lures are pulling our attention in every direction.

Marketing is a highly skilled and powerful influence on our lives, the way we live, our style of living, socialisation choices, our expectations. It is deeply researched and studied. It is regarded as a serious field of study and has been with us for millennia.

Irrationally, within the dog training communities it is regarded as a technique for the unskilled, the beginners, the pet dog owner. For the trainers who aspire to higher levels of success, ethically or in sports, luring is dismissed as the last resort for those who cannot achieve with superior skills.

This is peculiar to dog training, not animal training in general, where luring is considered one of the first options and most successful routes to secure desired behaviours. The down-marketing by a small number of trainers has promoted a negative association. Or maybe they are just “pants” at luring and would prefer not to expose their own weakness in application or understanding?

Let’s remove any bias, social preconceptions, legendary misinformation and really look at luring and all that is has to offer.

My definition for luring as a method of teaching:

My aim is to set up a highly likely occurrence of the behaviour so that reinforcement may occur as a consequence. The quality, accuracy and ease of response from our learner is dependent on the skill of the use of the lure.

The basic assumption that a lure only has a simple power of attraction through motivation is naïve. It drives an urge to use food that smells better, tastes better or historically through a deliberate increase in hunger to increase motivation.

For me, the real power behind the lure comes from the information it presents in a way gives a clear understanding that the dog can easily translate and secure the reward. When used as a medium for communication, the motivation for the trainer changes.

Legendary misinformation tells us that a lured learner will not be aware of their response and that success will be dependent on the lure for life. On the surface this is what is may appear to happen. But is this an analysis of the process or the application of the process? If we only ever saw learner drivers I doubt many of us would ever get in a taxi.

This view represents a very shallow respect for dogs and their capacities to learn or people and their abilities to acquire new skills. Negative campaigning increased with advent of hands free training. The clicker explosion was a complete turn-around away from using lures, the classic “wax-on-wax-off” sit – down – sit, and similar training recipes. “Free-shaping” became the badge of new elite trainer.

Can you watch a TV show and blank out the adverts? Can you scroll past the adverts on social media. Or are you rushing to order a new mattress / life insurance / anti-wrinkle cream / vacuum cleaner before the adverts end? When lures, or marketing, overload occurs we all have learned that it is just white noise – because the information presented is of no value, irrelevant or not to be trusted. The information it presents is equally well remembered, or dismissed by both dogs and people. If marketing is presented when the motivation does not exist is stops being relevant.

Every time we strap on that treat bag, chop up the treats, open the box of food, rustle the bag we are luring to some degree. But if the motivation to listen, as this is a tool of communication, does not exist then the luring stops being relevant.

Open the training session is a form of inferring an availability. The dog then has an option to listen or not. Bless them, they usually make excellent listeners.

Luring is a skill

We can measure the effect of the lure by the degree of directness that is used. Is the food right up the dog’s nostrils or just in your treat bag? Is there just a scent of promises that can be sought and explored?

Are we stuck in a cycle of seeking “better lures” rather than using the lure with a different purpose – as a tool of communication. With skills and thoughtfulness we can teach exquisite accuracy, develop muscle patterns, build strengths and explain what action earns the reinforcer.

Luring is not just baiting with food, luring can be used for any reinforcer – seeking knowledge, improving understanding and making a connection are all potential reinforcers.

The way we lure is more
important that what we lure.

Going “off-lure” is the area most likely to frighten the sceptics. But this is a simple process, that through the eyes of a teacher, rather than an instructor, we can see the learner emerge from guidance to autonomy. This is the art, learning when to step back, but be nearby.

Luring teaches trainers essential skills. We learn how to use suggestion and guidance to shape behaviours. We learn how to explain dynamic movement in the cues from our hands. In combination with reinforcement, luring has without doubt, been one of the skills I value most as a trainer.

Let’s dive in for a deep bathe….

skills of luring: online

The course will look at different ways of using the lure to engage the dog, elicit accurate and clean behaviours and then progress to converting the respondent learning to operant choice. We take the dog from simple guidance to an enthusiasm to show us what they have learned.

skills of luring: workshop

Hand-held lures, cup on a stick lures and object lures will set our dogs up for easy success, clear understanding and graduated progress. This is a weekend to inspire and open up many avenues of clear communication.

much talking about luring


Submit a Comment

Your email address will not be published. Required fields are marked *

When we train a dog it grows

Most training starts from necessity. Management is a necessity but it usually benefits all parties by a reduction of conflict. But does management training mean that the dog can grow? Are they expanding their skills to benefit us or for their benefit?

Heartbeat of Geek-land

I like to regard a “teacher of dogs” as someone who meets dogs in their world and teaches them how to be their best whilst living alongside us in our world.

The life of my Time

Time is my ninth generation of collies. He lives for being a collie and all that collies have done for generations – work in partnership and assist in what their Person likes to do. This ranges from collecting sheep off the mountain to toddling round the main ring at Crufts.

Treats for life?

The whole collective of rewards, or reinforcers, serves a purpose of ensuring that the tasks just completed keep getting completed. The task may tolerate a lapse of memory, but you will soon find that door smacked in your face if you stop acknowledging the courtesy offered to you by a stranger, friend or acquaintance.

One day you will love him again

The puppy that you adored, could do no wrong, is now a living horror story. We want to use positive reinforcement, and our mind focuses on the success of what is not happening. But reinforcement attaches itself to something happening, not an absence and cannot select for a multitude of different things that are being reinforced.

Construction or suppression

There are distinctive goals: Continual success, always travelling forwards ~ Each click to represent a moment of joy and not a moment of relief from the anxiety of not understanding. Looking at the way the behaviour is carried out is the most important element, and that is the product of all the considerations.

How do you know what you don’t know?

The age of trusting the professionals is fading fast. I am not sure anymore what exactly is a professional and the difference between genuine, self-styled and fake? With so much information freely available and shared when we open the gate to “looking for a xyz” we are struggling to recognise authenticity from smart marketing.

Which course, which conference?

This is a regular question when mixing with the trainers and professionals of tomorrow. There are more folk wanting to fullfil life goals to work with dogs and their people. Unfortunately the “make money whilst I sleep” crowd are seeding the market who can be parted from their time and money.

Get in touch

3 + 1 =