How do you know what you don’t know?

by | Life with Dogs

mistrusting look from a collie

The age of trusting the professionals is fading fast. I am not sure anymore what exactly is a professional and the difference between genuine, self-styled and fake ?

With so much information freely available and shared when we open the gate to “looking for a xyz” we are struggling to recognise authenticity from smart marketing. Smart marketing is duplicating authenticity in their marketing and I am not just referring to fake copiers that take your money and run, but also the pseudo-experts that believe they are expert but maybe not. They have genuine belief in their own level of expertise and self-present  as such. How can we measure and qualify expertise?

Perhaps this will be a new qualification?

“Sniffing out authentic”.

“Odour detection for fakery”.

I was pressed into re-designing the website at the end of 2017. I duly scheduled my 3 week Christmas lock-out to knuckle down to this. It requires a strict no interruption policy. Up to that point I had been building sites with the help of straight forward drag-n-dump software, writing the necessities and doodling-up the pics. Good bit of amateur fun. My plans required me to upgrade my skills and I scheduled the new site launch by the end of January. Yay …. Mid May and I can now say the top is in view. I think. Or it may be one of those false summits loathed by any mountain teams, what you see is a hump, hiding the summit.

A week before Christmas I thought I knew enough to rebuild and step up a level, a week after I knew I didn’t. Wandering around the thousands of well-marketed and professional looking options that wanted my lifelong servitude I realised my level of knowledge was sufficient to show me what I was lacking. I had no enthusiasm for learning new languages or more complex system, but I did have a good idea of what I wanted and what I could afford financially and time investment.

My seeking hours started to filter out the folk that I “liked”. Not in the facebook sense, but in the connection to the design of their material and emphasis on the values of what they were promoting.

Designers can be externally hired and skilled to be able to communicate any type of message their client wants. But there is also a message in the words and visual appeal that is more than a single strategy, it oozes the ethos of the people behind the business.

My cookie-manager went bananas trying to work out what my site visiting was indicating about my personal interests. I was following a trail of recommended WordPress sites. These are not just blogger folk hosted by WP, but sites built in the style of WP, raising beyond 40% of the sites we now use.

Wouldn’t you just want to work with these people: ?

By trailing around with no particular urgency I was able to get a feel for the body of work the sites presented, not a single page, not an impressive landing page (the first page you hit), but how the site unfolded, how easy it was to take another step, and how much I wanted to explore.

I think we all have a natural detection process that we can listen to without an expert telling us what to listen to. We just need to prod it awake and then listen to it.

This detection process needs to be on full alert in the dog world. Along with the well-intentioned newly-fresh businesses there is a malignant growth of cash-croppers seeking the vulnerable. The pet market has never suffered a recession. It is considered one of the prime areas to “make money whilst you sleep”.

My detection process in this area is well tuned, I can spot the imitators re-selling a process or product. I see the cherry-pickers attending the events to skim off and re-package the money-generating ideas. When examined on closer detail they simply do not have the skill or experience to apply or teach. My own ideas, creativity and well-intentioned advice has been completely distorted and resulted in abuse to dogs by imitators who had not learned the process with diligence or understanding.

It reminds me of the training protocol where the dog is taught to copy a person, but the dog has not actually travelled the learning steps to perform the activities, just jumped to the outcome. When this outcome is tested they have no learning stages that were wrapped in application problem solving to call upon. There is little flexibility or ability to tailor the copied behaviour to new situations.

Consider this:

A new product should be make your life easier, not try to replace expertise.

This is from the software engineers but just as easily applied to new dog stuff. A head collar does not replace taking responsibility for training your dog.

Imitators will fail the test of adapting and generalising.

They will not be able to meet the needs of the non-standard situation. There is an absence of depth of understanding. The way a behaviour is learned is always visible.

Look beyond the landing page, the immediate suck-you-in advert.

Seek the body of work of the organisation, the person or the team involved. Explore and develop a feel and question your personal trust-pilot. Look for their history, their experience, their priorities and biases. The first dog we train, trains us as a trainer.

Seeing with new eYes
Key Skills
Puppies
Life with Dogs
Every Dog Every Day
Teaching With Reinforcement
Online Courses

A New Puppy. Oh Joy.

Impulse buying the wrong sofa can be rectified if you swallow the expense. Impulse buying a puppy can result in personal grief for you and your family and quite possibly result in a very unhappy future or end the life of that puppy.

A Road to Nowhere

When familiarity is stripped away we seek recognisable signposts that will take us back to comfort and security. This is survival instinct. It is worth listening to as it keeps us alive.

It’s Not Training

A carefully planned learning pathway, paced to suit that particular learner for their life ahead.

A Day of Learning

A no-training day does not mean he gets a lazy day lying idly in the sun. Learning is still happening and this is significant and important for his development.

Obnoxious Puppy

The delight of your new puppy is probably going to last a few weeks, maybe four if you are lucky. When 12 weeks old hits, and you will feel a slam, the Delight is going to demonstrate ungrateful, obnoxious traits.

Building A Generous Future

Maybe it feels like a doddle because my life with her wasn’t one of competing against who she is, trying to mould her into something else, or even just worrying about the potential fallout of every decision I made.

Don’t Let Them Learn

Becoming aware that we share our lives with premier learners, dogs, is about saving you frustration, despair, anxiety and endless hours further down the road.

The Experienced Dog

Knowing your dog has receive sufficient preparation does not mean every eventuality, but a range of different conditions so that when the unexpected happens they will draw on their skills and solve the issue.

Dogs are Born To Learn

We can build tremendous learners when we get beyond the idea that “dogs are trained”.

Be-toothed Learning Machines

The thing they don’t tell you is that raising a puppy is DANGED HARD WORK. Biting everything, peeing everywhere, eating anything; not for the faint hearted.

Surprising Puppy

Surprising Puppy. With obnoxious moments. After introducing the obnoxious puppy as a youngster I am knocked over by the Delightful Young Man he is turning into……

A teaching plan

The pathway ahead, a road map for success. Details of what, why, when, how.

Duration or is it Breakfast in Bed?

Teaching duration has become a very muddied understanding or what it is and how to teach it. This is partly due to how we use words that are the same but have entirely different meanings.

Reasons to use a clicker

The concept of “being a clicker trainer” is always going to lead to argument and misunderstanding because it cannot exist alongside the science and technology. It is a “fakery” of our time. The clicker itself is a simple tool that when used in conjunction with technology provides clarity and understanding in teaching.

Preparation

Preparation: before moving house or a training session, a key to stress free learning

Going Shopping

This is a joint travelling adventure. It completely resets the learning and can easily extend the reinforcement process.

Why add fun?

When an activity gives intrinsic pleasure we do not need to add fun.

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